Overcoming the Reference Objection
September 28, 2020

Overcoming the Reference Objection

To anyone starting a business, know that struggles and trials know that will always be there. You will get many objections, and people around you may even doubt the potential of what you can offer. Overcome the "Do you have a reference?" objection by getting creative in gathering proof of your excellent work and start building credibility in your industry.

This statement often comes from prospective customers who are having second thoughts in trusting businesses that are fairly new in the industry. Receiving such objections is only reasonable, mainly because the customers always want to make sure they will be getting what they paid for.

On the flip side, new business owners can look at this scenario from another perspective. Instead of focusing on the objection, they can think of ways to get testimonials and references as fast as humanly possible. Here are some tips on how you can do so:

Think outside the box.

Thinking outside the box provides a business with an edge over its competitors. One can do this by looking into the gaps that the majority disregard. By doing so, you and your business become a problem solver and fulfill the needs of the customers your rivals do not realize as urgent.

One can practice continually thinking outside the box by having innovative approaches to the things it addresses. Also, it can be helpful to look through the variables that can help boost your creativity and set you apart from the rest.

One way to do this is by constantly questioning the status quo and providing ways to deal with current issues. You can also target a specific niche, so you offer a product that is more tailored to their needs and preferences.

Tap into your existing network.

Frequently, entrepreneurs focus their attention solely on looking for prospective customers that they forget their existing networks. They perform thorough market research and invest a lot of their time in it without realizing they can start with their family, friends, and relatives.

You can tap into your existing networks by bringing them into your social media platforms. By doing so, you can create a more solid foundation that can help you introduce yourself to them. Only this time, you are already a startup business and not merely their family, friend, or relative.

Despite tapping existing networks being a great move, it is also equally important to acquire new clients. This will give you a stable balance between your existing and new relationships.

Do discounted / trial months.

Offering discounts or trial months are good marketing strategies startup businesses can do to attract more customers. By using these strategies, you can significantly increase both the sales and profit you make.

Discount pricing and trial months are done to draw more people into your business. Aside from this, it also helps improve the reputation of your business by building your credibility. Most importantly, discounts and trial months will lessen their hesitations of buying from you.

Availing your product at either a discounted rate or with a free trial shows them that they can try your offering without risk. This increases your potential customer base and eventually widens your network.

Find a "strategic partner" in the space.

Strategic partners can give you and your business many benefits. These people will collaborate with you and share their resources so you can further develop your edge in the market. Strategic partners are also crucial as they serve as a mirror of your business.

When choosing a strategic partner, you must ensure that they share a similar audience with you. It is also crucial to remember that these people are not your competitors, but rather your partners in the market. Strategic partners want to work with you because they see benefits in what you offer.

Get creative to get your foot in the door.

Identify a problem and provide a creative solution to address it. Doing this initial step is necessary so you can successfully introduce yourself to the market.

Remember that it is best to provide a product that addresses a concern. This way, you are sure that you are not only creating a product out of your interest. You are offering something the public can put into good use and one that you can sustain in the long term.

To get your foot in the door, you must give people a reason to look at you and take an interest in the services you offer. Creative solutions give you an edge over your competitors.

Starting a business does not need to be difficult and complicated. Objections and trials are unavoidable bumps you will encounter as you go through the process of introducing yourself to the market. No business will tell you that they had not experienced even a single rejection when they were just starting.

Remember, there are many ways to prove yourself even if you are just starting out.

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